Brittany Soto Palmer | Healthcare Consulting & Advisory

About

The work I do best

I build things that don't yet exist inside complex health organizations and translate what I build into measurable outcomes.

Seventeen years across provider, payer, and health technology have given me cross-sector fluency and the ability to operate in startup environments and Fortune 5 organizations. At CVS, I founded a business incubation function that generated $150M in identified EBIT value and managed a $140M+ P&L serving Medicaid and vulnerable populations.

That builder's mindset extends to technology. At ParentData, I led a CRM implementation that increased team productivity by 50%, embedding AI into everyday workflows rather than treating it as a side project. I've since completed Harvard Business School's AI Essentials for Business program, and I bring that thinking to help healthcare organizations adapt and thrive in the age of AI.

My MPH from Columbia University shapes how I approach every strategy engagement. I'm drawn to the problems where population health outcomes, health equity, and scalable technology intersect, particularly for underserved and dual-eligible populations, where the gap between what's possible and what's delivered is largest.

How I Can Help

Offerings Menu

I work with payer, provider, and health tech organizations on strategy and growth challenges at the intersection of health equity and business performance. Below are the three areas where I add the most value — drawn directly from the work I do best: building partnerships, launching new ventures, and translating across provider, payer, and tech to reach vulnerable and underserved populations.

Strategy

Partnership strategy: identifying, structuring, and negotiating deals that drive impact and revenue
Cross-sector advisory connecting provider, payer, and health tech priorities
Market assessments and landscape analysis across the healthcare ecosystem
Business case development for new markets, products, or channels

Value CreatedStrategy that holds up across stakeholders, backed by market and financial rationale leadership can act on.

Growth

Go-to-market strategy for new products, services, or partnerships
Growth strategy and program design for Medicaid, Medicare, and underserved populations
Health equity lens applied to growth, product, and partnership decisions
Fundraising and investor readiness: business case, pitch deck, and outreach support

Value CreatedGrowth that expands access and revenue together, with a funding-ready story when you need capital to fuel it.

Product

End-to-end incubation of new products, services, or ventures, from concept through launch (0→1)
Growth strategy readouts and roadmaps for early-stage initiatives
Monetization and pricing strategy for new offerings
Customer and stakeholder research (e.g., focus groups) to validate new offerings before launch

Value CreatedA tested, de-risked path to launch, grounded in real customer input rather than assumption.

Engagement Models

Ways to work together

Flexible structures, scoped to fit the size and shape of the problem.

Hourly Rate

Pay-as-you-go access for defined, short-term needs.

Best for: Clients who need occasional strategic input, don't have an ongoing scope yet, or want to test the working relationship before committing to a larger engagement.

Project Fee

A fixed fee tied to a defined deliverable, not hours worked.

Best for: Engagements with a clear scope and end product, such as a market or payer landscape assessment, a go-to-market or partnership strategy, a growth plan, or a board-ready strategic memo.

Monthly Retainer

Ongoing strategic partnership, from consistent advisory access to fractional executive capacity.

Best for: Clients who want sustained access to strategy, growth, and partnership expertise over several months — including fractional Chief Growth Officer or Strategy Officer support, board-level advisory, and team building or mentoring for growth, BD, or strategy functions. Priorities can shift as needs evolve.

How It Works

Monthly alignment: before each month, I share a proposal of what I can provide, with estimated hours or deliverables
Scope of work: we refine deliverables and scope together each month
Flexible structure: hourly, project, and retainer terms can be combined or adjusted as the engagement evolves
Deliverables-based partnership: rates apply to meaningful, defined work product

Ideal Client Fit

Payer, provider, value-based care, or global health organizations with a health equity or underserved-population mission
Teams launching a new product, venture, or partnership and needing 0→1 strategy support, including AI-driven workflows
Organizations that need a cross-sector translator fluent in strategy, technology, and execution, whether a health system, payer, technology company, or multilateral institution
Leaders who want a strong thought partner and are open to a fractional or advisory relationship rather than a full-time hire

Selected Work

Recent engagements

A sample of the strategy, partnership, and venture work I've led. Details available on request.

Case Study 01

Business Incubation

Placeholder: New Business Function Launch

Describe the challenge, your role, and the approach you took to build a new function or venture from the ground up.

Result: $XXM identified value

Case Study 02

Partnership Strategy

Placeholder: Payer–Provider Partnership

Describe the partnership you structured or negotiated, the stakeholders involved, and the strategic rationale.

Result: Outcome or metric here

Case Study 03

Health Equity Strategy

Placeholder: Program Design for Underserved Populations

Describe the population served, the strategy or program you designed, and how it expanded access or outcomes.